Taken

The use of neutral colours, such as grey in the background gives a sense of mystery and danger, and makes the character stand out more emphasising his significance. He is the main attraction in the poster as he is right at the centre.
He is wearing all black which again suggests mystery and camouflage, as if he is trying to make himself unnoticeable. The gun in his hand and long, black leather coat he is wearing imply he might be some kind of detective; which indicates violence and action. The shot they have chosen for the main character makes him look tall, powerful and dangerous which emphasises on his role and genre of the film.

The background has some of the scenes in the film to interest and intrigue the audience.
The title is written in white, bold, big capital letters as is the actor’s name just above it, so that it is more visible and to stand out from the neutral background.
There is a tagline at the bottom of the poster just above the release date written in small letters “time is running out”, which has a double entendre, it could have something to do with the film or because it is written right above the release date, it could suggest that time is running out for the public to go and see the film.

There is a long tagline at the top left hand side: “THEY HAVE TAKEN HIS DAUGHTER. HE WILL HUNT THEM. HE WILL FIND THEM. AND HE WILL KILL THEM”. This tagline is very interesting and catchy. The words hunt, find and kill are in bold which gives the audience a clue on the insight of the film.

This poster has been promoted very well; it gives the audience a focus on the genre and a deep understanding on the role of the character.