Monday 27 September 2010

Brand Identity

WHO ARE WE?

The name of our brand is Silverlight and it is a short film production company who produce comedy and thriller films, which are edited for continuity and create meaning. Our company have a clear target, which is to entertain our audience and let them see humour even while watching a film which has a serious storyline.


WHAT WE WANT TO ACHIEVE...

We intend to meet our audience’s needs and expectations by showing them films that contrast to our genre and furthermore make them feel emotionally involved in the film, and cause suspense keeping them thinking about what will happen next in the story. We all have a quirky, funny personality and enjoy a good laugh, therefore we wanted to express these personalities through out our productions as our production mostly produces comedy films therefore these personalities are match with the genre of the films the production produces. 


HOW WE PLAN TO ACHIEVE THIS...

We plan to satisfy all our customers that is why we have carried out a questionnaire and will carry on doing so constantly to make sure we fulfil the audience's needs and expectations.
Throughout the production the Font and style of writing will be the same as we want the audience to identify the production by looking at the smallest details such as fonts, logos or even slogans. The font will be simple and eye catching so that the audience will have a better chance of identifying the production just by looking at the font.



We plan to achieve this by setting ourselves objectives and aiming to the targets we set.
Posted By SilverLight Productions

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